Trump Media Stock Pops on $2 Billion Bitcoin Bet
DJT rallies as crypto strategy vaults Trump-linked firm into top-tier BTC holders.
Trump Media & Technology Group (NASDAQ: DJT) just made one of the boldest crypto plays in corporate history, and the stock market noticed. Shares of DJT jumped 3% at Monday’s close after spiking more than 5% intraday, driven by the announcement that the company now holds over $2 billion worth of Bitcoin (BTCUSD) and related securities.
With this massive buy-in, Trump Media has cemented itself as one of the largest publicly traded corporate holders of Bitcoin, right behind the likes of Strategy (NASDAQ: MSTR), MARA Holdings (NASDAQ: MARA), and Riot Platforms (NASDAQ: RIOT). The company confirmed that these crypto assets now make up two-thirds of its $3 billion in liquid assets.
From Social to Satoshi
The Donald Trump-linked company, which runs the social media platform Truth Social and the streaming service Truth+, is taking a page straight from Michael Saylor’s Bitcoin playbook. In a bold pivot toward a crypto-first treasury model, Trump Media has rapidly converted traditional assets into Bitcoin and options tied to the digital currency.
Trump Media CEO and President Devin Nunes stated:
We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan. These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.
In addition to the $2 billion already allocated to Bitcoin, the company has set aside another $300 million for options tied to bitcoin-related securities, a move designed to give them even more exposure depending on market conditions.
A Strategic Bet on the Trump Economy
The timing of Trump Media’s crypto accumulation coincides with President Donald Trump’s aggressive push for pro-crypto legislation and a more favorable regulatory environment. Just last week, Trump signed into law the first federal framework for U.S. dollar-backed stablecoins, a watershed moment for the industry.
That backdrop adds even more intrigue to DJT’s big Bitcoin bet. Many market watchers believe this isn’t just about treasury diversification; it’s a macro play that reflects broader expectations about monetary policy and economic direction.
“No one spends $2 billion on an ultra-volatile asset unless they’re betting on a shift in the entire liquidity regime,” noted pseudonymous macro strategist EndGame Macro on X.
Trump Media buying $2 billion in Bitcoin is a macroeconomic signal. This isn’t a retail style crypto bet. It’s a strategic front run on the inevitability of rate cuts, quantitative easing, and fiat debasement. The sheer size and timing of the purchase scream conviction and… https://t.co/5LAAJ5Q2eQ pic.twitter.com/mjttKrxaGc
— EndGame Macro (@onechancefreedm) July 21, 2025
Trump has long criticized Federal Reserve Chair Jerome Powell for keeping rates too high. Many interpret the Bitcoin buy as a bet that rate cuts are coming, and soon. Goldman Sachs (NYSE: GS) analysts now expect the Fed to slash rates three times this year, with the first cut possibly coming in September.
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DJT Joins the Crypto Big Leagues
The $2 billion Bitcoin purchase puts Trump Media fifth among public companies in terms of BTC holdings, according to BitcoinTreasuries. That ranks it just behind Riot Platforms ($2.25 billion), Twenty One (NASDAQ: XXI) at $4.36 billion, MARA Holdings at $5.86 billion, and Saylor’s Strategy, which towers over the field with $71.2 billion in BTC.
This strategy has propelled other crypto-heavy firms to eye-watering valuations, but also subjected them to extreme volatility. DJT stock has dropped 25% since it first announced the plan in May and remains down 45% year-to-date, despite Monday’s rally.
Still, DJT’s newfound crypto clout gives the company added leverage in an industry where attention is currency, and market perception can drive price as much as fundamentals.
Bitcoin Cycle Rebooted?
Historically, Bitcoin follows a four-year halving cycle, with price peaks occurring 12–18 months after each halving. The most recent halving happened in April 2024, and some analysts warned the bull market could cool by late 2025.
But Trump Media’s outsized buy has many revisiting that thesis. With a pro-crypto president in the White House, a looser regulatory regime, and potential Fed easing on the horizon, Bitcoin’s current cycle could defy historical norms.
At press time, Bitcoin was trading at $117,175.20, down slightly from last week’s all-time high of $123,091.61. If Trump Media’s wager pans out, that may look cheap in hindsight.
For now, DJT investors appear willing to go along for the ride. Whether that ride ends in riches or regret depends on what happens next in the Oval Office, at the Fed, and on the blockchain.
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