Today we’ll examine four of the top Big Tech stocks in the industry not named Facebook (NASDAQ: FB).
The parent company of Google and a host of other companies, Alphabet finds its way on this list because it owns one of the OG social media platforms: Youtube. Youtube is the 2nd most visited site globally, after Google, and brings in billions of visitors each month.
The amount and variety of content available on Youtube is staggering. Initially known for music videos and DIY videos, the Youtube of today hosts much more. Live sports and entertainment, podcasts and virtual seminars are some of the top-rated programming currently available. With the COVID-19 pandemic driving more and more educational and business content online, look for Youtube to continue to maintain its strong presence on society’s fabric.
Shares of Alphabet stock closed trading today at $2,934.35 per share, down -0.03% on the day. YTD GOOG stock is up +69.79% and +65.65% over the past year.
Like Alphabet, Microsoft has much more going for it than social media, but social media still makes up a significant portion of its business. The software giant owns the popular business networking site Linkedin, the preferred site for professionals seeking business relationships. Free of much of the fluff of other social media, Linkedin is an ideal site for the busy lives of business executives.
While not traditionally considered social media products, the hugely popular Microsoft Office products Teams and Outlook provide users with ways to communicate and share ideas. Microsoft Office is nearly ubiquitous among large U.S. companies, so Teams and Outlook have a strong and growing user base.
Shares of Microsoft stock closed trading today at $337.91 per share, up +0.07% on the day. YTD MSFT stock is up +55.23% and +58% over the past year.
Snap is the parent company of Snapchat. Famous for its vanishing messages and the racy content invited by such a setup, Snapchat remains very popular among the younger generations having to contend with monitoring from their parents.
While Snapchat is popular with kids, it’s decidedly less so among adults, who typically don’t have their online habits monitored (overbearing partners notwithstanding). As such, the room for growth is limited, and Snapchat will likely remain a niche product that doesn’t enjoy anywhere near the user base of other social media companies.
Shares of Snap stock closed trading today at $49.66 per share, up -1.97% on the day. YTD SNAP stock is up +0.14% and +9% over the past year.
While most social media companies are siloed into various groups and friend groups, Twitter is wide open. Everyone can see what everyone is talking about (unless the account is private). This makes the platform the go-to for hot takes and breaking news.
Former President Trump being banned is perhaps the most well-known example of Twitter banning those it finds are a danger to society. While certain other social media companies have come under fire recently for failing to police dangerous activity on their platform, Twitter has decided to take a more hardline approach to those calling for violence, propagating hate or disseminating COVID-19 misinformation. Whether this newfound hardline stance is a positive or a negative for the stock remains to be seen.
Shares of Twitter stock closed trading today at $47.52 per share, up +0.76% on the day. YTD TWTR stock is up +0.14% and +9% over the past year.
Wealthy VC does not hold a position in any of the stocks mentioned in this article.