Why Trump Could Soon Have His Own Bitcoin ETF
Trump Media’s proposed Bitcoin ETF could reshape the crypto investment landscape—if it gets the green light.
President Donald Trump’s media company has officially joined the booming world of Bitcoin exchange-traded funds (ETFs). A new regulatory filing by NYSE Arca this week revealed plans to list the Truth Social Bitcoin ETF, a spot Bitcoin fund backed by Trump Media (NASDAQ: DJT), further signaling Trump’s deepening commitment to cryptocurrency.
The ETF, if approved by the U.S. Securities and Exchange Commission (SEC), would provide investors with a direct, regulated means of gaining exposure to Bitcoin (BTCUSD) without owning the asset directly. It also marks one of the most politically connected entries into the ETF space, adding a new and potentially controversial dimension to the growing market of crypto investment products.
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Trump Media Goes Full Crypto
The filing comes on the heels of a broader strategic shift by Trump Media toward digital assets. In March, the company partnered with Crypto.com to create a suite of crypto-themed investment products, including token baskets and multiple ETFs. These offerings, which will be branded under the Truth Social name, are expected to be distributed through global platforms and the Crypto.com app, which serves over 140 million users.
Earlier this year, Trump Media unveiled a $2.5 billion Bitcoin treasury initiative, and just last week, the company launched a share offering to raise an additional $3 billion—largely earmarked for crypto acquisitions.
Yorkville America Digital, described by the company as an “America-First asset manager,” will sponsor the new ETF. Foris DAX Trust Company LLC, affiliated with Crypto.com, is listed as the custodian for the fund’s Bitcoin holdings.
Bloomberg Intelligence ETF analyst Eric Balchunas weighed in on the filing, saying:
On one hand, this is pretty unchartered territory and a huge endorsement of Bitcoin from Trump’s company. But on the other, it’s a routine filing in a very crowded category and it will have its work cut out to attract flows and liquidity.
A Crowded But Booming Market
Since their January 2024 debut, spot Bitcoin ETFs have exploded in popularity, drawing over $130 billion in assets. The dominant player remains BlackRock (NYSE: BLK) with its iShares Bitcoin Trust ETF (NASDAQ: IBIT), which commands nearly $69 billion in assets under management.
If the Truth Social ETF gains approval, it will compete with more than 60 other Bitcoin-linked funds currently available in the U.S. While the competition is fierce, Trump’s high-profile backing and pro-Bitcoin policy stance could offer a unique edge.
However, critics question whether the overlap between Trump’s business interests and presidential powers creates an ethical gray area.
Danny Scott, CEO of crypto platform CoinCorner, voiced concern over Trump Media’s increasingly aggressive expansion into crypto, stating:
I can appreciate that the Trump team may genuinely believe in Bitcoin as the future, but in my opinion, they are now abusing their position and influence to launch their own private ventures that benefit themselves personally, more than for the good of Bitcoin.
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Politics, Profits, and Potential Conflicts
President Trump’s evolving crypto empire has become a point of contention among watchdog groups. From NFT launches to memecoins like $TRUMP, and now a potential ETF, Trump’s family and media ventures have consistently aligned with crypto’s most high-profile trends.
The President has transferred an estimated $4 billion in Trump Media shares to a trust controlled by his son, Donald Trump Jr., in an attempt to distance himself from day-to-day business operations. The White House maintains that Trump is “walled off” from these companies.
Still, the optics of a sitting U.S. president backing a Bitcoin ETF through his family’s firm remain polarizing—especially as the administration pushes for friendlier crypto regulations. Some see this as pro-innovation leadership. Others, as a clear conflict of interest.
Market Reaction and Crypto Outlook
While Bitcoin dipped 1.2% on Wednesday to $105,440, it remains above the key $100,000 psychological level. The broader crypto market experienced mixed trading, with Ethereum (ETHUSD) rising 1.1%, XRP (XRPUSD) ticking up 0.2%, and Solana (SOLUSD) slipping 3.1%.
U.S. stock indices also posted modest gains, with the S&P 500 (SPX) and Nasdaq Composite (IXIC) closing Wednesday up 0.01% and 0.32%, respectively. Bitcoin, which has gained over 50% in the last year, has at times traded more like a safe-haven asset than a risk-on one, as crypto continues to attract both institutional and retail investors.
If the Truth Social ETF is approved, the SEC must decide by January 29, 2026, following multiple possible delay periods. The outcome could set a precedent not only for Trump-linked ventures but for the future of political entanglement in financial products.
With the crypto sector now deeply embedded in both finance and politics, one thing is certain: Trump Media’s ETF bid won’t go unnoticed.
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